The B2B grocery app landscape in India has exploded over the past few years. What used to be a simple matter of calling your distributor or visiting the local mandi is now a battle between well-funded apps all fighting for your attention. But which ones actually deliver (pun intended)?
I have evaluated these platforms based on conversations with hundreds of kirana store owners across Rajasthan and North India, and I am ranking them on what matters most to you: pricing, delivery reliability, product range, ease of use, and customer support.
1. MyKiranaBuddy
Best for: Kirana stores in Rajasthan wanting fast delivery and personal support.
MyKiranaBuddy may not be the biggest name on this list, but it tops our ranking for a reason: it does the fundamentals exceptionally well in its service area. Same-day delivery in Jaipur, strong local product selection (yes, including regional Rajasthani items), and a support team you can actually reach by phone.
- Delivery: Same-day to next-day
- Minimum order: Low, suitable for small stores
- Standout feature: Fresh produce and dairy with cold chain delivery
- Best for stores doing: Rs 50,000 to Rs 5 lakh monthly
2. Udaan
Best for: Pan-India coverage and multi-category ordering.
India's largest B2B platform. Massive product catalog spanning groceries, electronics, fashion, and more. Strong brand partnerships and competitive pricing through flash deals. However, delivery times vary significantly by location, and customer support can be impersonal.
- Delivery: 2-7 days
- Credit: Available via Udaan Capital
- Standout feature: Multi-category marketplace
- Weakness: Customer support, inconsistent delivery times
3. JioMart Partner (JioMart Business)
Best for: Stores already in the Jio ecosystem.
Reliance's B2B arm leverages their massive sourcing network. Good prices on staples and FMCG. Growing rapidly in metro and tier-1 cities. The Jio brand gives it credibility, and their logistics network is improving steadily.
- Delivery: 1-3 days in covered areas
- Standout feature: Direct brand sourcing through Reliance
- Weakness: Coverage gaps in smaller towns
4. ShopKirana
Best for: Tech-savvy kirana owners who want data-driven ordering.
Jaipur-born ShopKirana focuses on demand forecasting and smart ordering. Their tech platform suggests what and how much to order based on your sales patterns. Good coverage in Rajasthan, MP, and UP. The scheduled delivery route model works well but lacks flexibility for urgent orders.
- Delivery: Scheduled routes (1-2 days)
- Standout feature: AI-powered demand forecasting
- Weakness: Less flexibility in delivery timing
5. ElasticRun
Best for: Stores in rural and semi-urban areas.
ElasticRun has carved a niche in reaching kirana stores in areas other platforms ignore. Their crowd-sourced delivery model allows them to serve locations that are economically unviable for traditional distributors. Good for stores in smaller towns and rural Rajasthan.
- Delivery: 2-5 days
- Standout feature: Rural and semi-urban reach
- Weakness: Limited product range compared to urban-focused platforms
6. Metro Cash & Carry (Now Reliance Wholesale)
Best for: Bulk buying at physical stores.
Not an app in the traditional sense, but their B2B wholesale stores are a legitimate option for kirana owners near metro and tier-1 cities. Walk in, browse physically, and buy in bulk. They now have an online ordering option too. Great prices on bulk items, but requires a trip to the store or higher minimum orders online.
- Delivery: Self-pickup or scheduled delivery
- Standout feature: Touch-and-feel before buying, immediate availability
- Weakness: Limited locations, requires travel
7. Apna Mart / 6th Street
Best for: Stores looking for private-label alternatives.
Regional players offering competitive pricing through private-label products and direct sourcing. Margins on their house brands can be higher than national brands. Worth exploring if you want to differentiate your product mix.
- Delivery: Varies by region
- Standout feature: Higher margins on private-label products
- Weakness: Brand recognition among consumers is lower
How to Choose the Right Platform
Here is a simple framework:
- Location first: Which platforms deliver reliably to your pin code?
- Product match: Do they stock what your customers buy?
- Price comparison: Compare your top 20 products across 2-3 platforms.
- Test the support: Call their customer service with a question. How long does it take to get a real answer?
- Start small: Place a small order and evaluate the full experience before committing.
The best strategy for most kirana owners? Use 2-3 platforms and buy each product from wherever it is cheapest and most reliably delivered. Smart dukandar wahi hai jo har jagah se best deal nikaal le.